urushi no ippo

To protect Japanese lacquer

What we can do now  

While refining lacquer, there are things I think about every day.

It has become a convenient world today, where things are bought at low prices and thrown away when broken.

It became commonplace, and “feelings of valuing things,” “attachment due to careful use over a long period of time,” and “feelings from continuing to use them across generations” are lost.

But lacquer, on the contrary, has the power to nurture that kind of heart.

We want to convey the potential and appeal of lacquer by naming our efforts that will lead to rich minds and lifestyles to the next generation as “Urushi no Ippo.”

I think so.

For the children of the future.

■Urushino Ippo

urushinoippo.com/

Film by Naoki Miyashita(Terminal81 Film)